40% of American consumers are willing to pay more for products and services provided by companies committed to a positive social and environmental impact.

Yes, you heard right,
"Pay more."

And that was in 2018. Fast forward to 2020 when the World Health Organization declared Covid-19 a pandemic, and the marketing world shook. Brands panicked, wondering how to connect with their audiences during a period of such uncertainty and fear.

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89% of Gen Z and Millennials expected brands to take action to help with COVID-19.

Given the trend in cause marketing and the expectation of a younger audience, for many businesses, helping people was the answer. Whether the pivot was production lines making PPE or sending products, foods, or funds to communities in need, brands started doing good. And that doing good got noticed. In a big way.

Stop selling.

The pandemic brought cause marketing to a new level. Companies are increasingly replacing a “sell” mentality with a communications strategy that considers the needs of their audience as well as those in the greater local or global community.

The Team at The Doing Good Project has the strategic, creative, and technical skills that turn a company’s good intentions and corporate values into cause marketing that creates social impact. Good for the brand, good for the consumers, good for humanity.

Interested yet? C’mon, let’s go!